Dayline, our publicly available product, and examples of the custom operational tools I can build for your business.
Custom projects can use AI for extraction, normalization, classification and decision support, with human review where needed.
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Dayline
Dayline — software for independent caterers
Software product
White Birch Ventures LLC’s software product brings event quotes, reusable costs, proposals, invoices and customer correspondence into one business workspace.
Available now
Build quotes with estimated revenue, gross profit and margin—not accounting profit or collected revenue
Email customer documents and track proposal acceptance while keeping internal costs private
Connect Stripe to accept invoice payments with automatic payment and refund tracking, or record other payments manually
14-day trial without a credit card. $29 USD/month for one business and one owner if you subscribe. White Birch builds the software; it does not provide catering services.
A structured quoting and margin workflow that stays consistent under real operating conditions. Includes AI-assisted extraction and normalization (e.g., line items, units, vendor naming) with human review baked in.
Designed to support
Faster quote turnaround with fewer manual steps
More consistent unit economics across staff
Clearer change history and assumptions
Data model foundation for multi-location operations
Custom build example
A model of core entities and relationships to reduce duplication and inconsistencies across locations. Can include AI-powered deduplication suggestions to keep the model clean as new data is introduced.
Designed to support
Reduced duplication and inconsistent records
More reliable rollups across locations
Cleaner handoffs between operational and admin work
Recipe costing + menu pricing system
Custom build example
A centralized recipe-costing tool that calculates portion costs from ingredient prices, yields, waste assumptions, and packaging while preserving a clear history of cost changes.
Designed to support
Faster and more consistent recipe costing
Immediate visibility into margin changes
Data-backed menu pricing decisions
Production + COGS model for small manufacturing
Custom build example
A production structure connecting inputs, batches, and finished goods, with durable COGS logic. Can include AI-assisted variance detection for anomalous costs and yield patterns.
Designed to support
Accurate batch cost visibility
Repeatable production records
Fewer end-of-period surprises
Catering lead intake + proposal pipeline
Custom build example
A streamlined intake and sales workflow that captures event requirements, qualifies leads, assigns follow-ups, and converts approved opportunities into structured proposals.
Designed to support
Fewer missed or incomplete inquiries
Faster response times for prospective customers
Clear visibility into pipeline value and status
Computer vision: operational flow tracking
Custom build example
A computer vision system to measure movement, dwell time, and congestion in a high-activity operating environment. Designed around deployable hardware, privacy-aware processing, and actionable metrics.
Designed to support
Visibility into flow bottlenecks
Objective data for layout and staffing decisions
Operational metrics usable without manual observation
Prep planning + production scheduling tool
Custom build example
A daily production-planning system that converts upcoming orders and expected demand into consolidated prep quantities, station assignments, and completion checklists.
Designed to support
Reduced overproduction and last-minute prep
Clearer ownership across kitchen stations
More consistent execution during peak periods
AI-assisted demand forecasting + planning
Custom build example
A lightweight forecasting system combining historical data with AI-assisted scenario modeling to support planning decisions under uncertainty.
Designed to support
More stable planning assumptions
Earlier visibility into demand swings
Reduced reactive decision-making
Vendor price monitoring + purchasing controls
Custom build example
A purchasing tool that standardizes vendor catalogs, tracks ingredient price changes, flags unusual increases, and supports side-by-side comparisons before orders are placed.
Designed to support
Earlier detection of material cost increases
More consistent purchasing decisions
Reduced reliance on manual spreadsheet comparisons
Vision-based inventory movement tracking
Custom build example
A vision-based system to track inventory movement between zones, enabling passive visibility into usage patterns without manual scanning.
Designed to support
Reduced manual counting and logging
Clearer understanding of movement patterns
Improved reconciliation between physical and system state
Multi-location performance scorecard
Custom build example
An executive scorecard that standardizes sales, labor, food cost, ticket time, waste, and customer-service metrics across restaurant locations.
Designed to support
Consistent performance comparisons across locations
Faster identification of operational outliers
A shared source of truth for leadership reviews
Internal controls + approval workflow
Custom build example
A focused internal system for approvals, overrides, and exception handling, designed to add control without slowing operations.
Designed to support
Clear accountability for changes
Faster resolution of exceptions
Improved auditability without added friction
Food safety + compliance record system
Custom build example
A mobile-friendly system for recording temperature checks, cleaning tasks, corrective actions, and manager verification across shifts and locations.
Designed to support
More complete and legible compliance records
Faster escalation of missed or unsafe readings
Simpler preparation for inspections and audits
Online ordering + fulfillment coordination
Custom build example
A configurable ordering experience for scheduled pickup, delivery, and catering orders, with capacity rules, cutoff times, payment collection, and production-ready order views.
Designed to support
Reduced manual order entry and clarification
Fewer orders accepted beyond operating capacity
Cleaner handoff from customer checkout to fulfillment
Fit and scope
I build operational systems that need to be correct, durable, and usable by teams. If an off-the-shelf product solves it cleanly, I’ll tell you. If it doesn’t, I’ll propose a focused build that can expand into a broader platform over time.
Want to talk?
If you have an operational workflow that’s slow, error-prone, or hard to scale-and you suspect the right software would change the trajectory-reach out.
Dayline