About
White Birch Ventures is an independent software and systems practice focused on operational tooling, primarily for food and hospitality businesses.
Focused software, available today
White Birch Ventures builds focused operational software and offers hands-on custom development. Its first publicly available product, Dayline, helps independent caterers manage inquiries, quotes, customer documents, payments and event preparation.
Explore Dayline or get in touch about a separate custom software project.
Founder
I’m Joe Miller. I’m a software engineer by training, with an MBA and years of experience building production systems in regulated, high-stakes environments.
Earlier in my career, I worked on EMS/Fire and public safety software, where correctness, reliability, and clear data ownership are imperative.
That background strongly influences how I work now: start with the model, keep scope tight, and build systems that hold up when real life gets messy.
White Birch Ventures is intentionally small and execution-focused. Product development and custom work share a focus on practical workflows. Both exist to solve the same underlying problem: making operational decisions more reliable.
